The Kavod identity.

How Kavod looks, sounds and moves, and why. Every part of it comes from what we do: building systems that carry weight.

Download the mark (SVG) Ask for brand files

The mark.

Two forms meet around two pillars, and the pillars carry everything down to one point. It stands in for the V in KAVOD. Read the full story on the about page.

On void

On electric

On platinum

The lockup: mark and wordmark, used in the header and on documents

Keep clear space of half the mark’s width on every side.
Never smaller than 20 px on screen or 8 mm in print.
Never stretched, outlined, rotated, recoloured outside the palette, or redrawn.

Nebir, the mark awake.

Look at the mark long enough and it looks back. Give it two eyes of signal light and it becomes Nebir (ነብር, leopard): quick, watchful, built for this land.

Nebir is our guide, not our logo. It answers in the contact button, keeps you company when a page is missing, and watches the pointer when you are about to talk to us. It never speaks for the company in formal documents, and the plain mark is always used for identification.

Night, electric light, platinum.

A dark ground in small steps, platinum text, and light used like light: electric blue for what you can press, signal cyan for what is live.

Void #03050B The deepest ground: page edges, the footer.
Night #060A16 The page itself.
Abyss #0A1020 Alternate sections and quiet panels.
Panel #0E1529 Raised surfaces: cards, frames, forms.
Platinum #EEF2FA Text and the mark.
Mist #A5B0CB Secondary text.
Electric #3D6BFF Actions. One per view, never decoration.
Signal #4FD6FF Live things: status, markers, Nebir’s eyes.

Metal

White to steel. Display words and figures.

Charge

Electric to signal. The one word that matters in a heading.

The cut corner.

The mark’s wing tips are cut at an angle. Every button, card and frame repeats it on the top-right corner: small for controls, larger for panels. Nothing on the site is round.

Small10 px · controls, chips

Medium18 px · cards

Large30 px · frames, panels

Primary action → Secondary The twin pillars, used as a marker

One family, two widths.

Mona Sans, a variable typeface. Headings are set expanded and heavy, like engraved plates; reading text is set at normal width, at a comfortable measure. Ethiopic script is set in Noto Sans Ethiopic.

Display · 800 · 120% width

Work that runs itself.

Heading · 760 · 114% width

Built to pass your IT, finance and legal review.

Lead · 420

One plain paragraph that says what the section shows, in the words a director would use.

Body · 420 · 62 characters

Reading text stays at normal width and a comfortable line length, in mist on night, so long pages stay easy on the eyes. Numbers use tabular figures so columns line up: 1,284 orders · ETB 4,862,300.

Ethiopic

ካቮድ · ክብደት ያለው ቴክኖሎጂ

How we sound.

Like a senior engineer explaining a system to a board: calm, exact, and in plain words.

Say what it does Name the system, the people who use it and what changes. A director should understand every sentence.
Show, then claim A working example before any adjective. Nothing claimed that we cannot show.
Calm and exact No exclamation marks, no hype words, no labels above headings. Numbers that add up.
Built for here Write for decision-makers in Ethiopia and East Africa, in plain international English.

We say One system for every branch, with the numbers on the first screen.

We do not say A synergistic, best-in-class digital transformation platform.

We say Approvals in hours instead of days.

We do not say Revolutionise your workflows with cutting-edge AI.

We say We reply within one working day.

We do not say Reach out and let’s connect!

How we tell a story.

Three devices, used everywhere. They let a visitor understand our work without taking our word for it.

01 Before, and after

Every service, industry and project opens with how things were and how they run now. The before is quiet and struck through; the after is lit.

Before

Stock counted on paper every Friday
Approvals waiting on one signature
Reports rebuilt by hand each month

After

Stock live across every warehouse
Approvals routed and signed from a phone
Reports that write themselves overnight

Work as specimens

Projects are shown working, not as screenshots on a laptop: the system itself on sample data, with its spec sheet beside it.

See the work 03

Reviews as sign-offs

What clients say is shown like a handover record: who signed, their role, the system, and what was checked before go-live.

See the sign-offs

Icons.

One family (Phosphor), light weight at large sizes and regular at small ones, always in signal or platinum. Never filled colour blocks.

Motion.

Assembly The mark’s two halves slide together into the V of KAVOD, once, when the home page opens.
Reveal Content rises a little and comes into focus as it enters the screen. Never on every scroll, never slow.
Signal A field of electric light that drifts and leans toward the pointer. It lives behind the opening and the close.
Light follows you Panels catch a soft cyan light where the pointer is, like a lit edge on glass.

All motion stops for visitors who ask their device to reduce it.

Bring us the work that slows you down.

Tell us how things run today. We reply within one working day with what we would build first and how long it would take.

Start a project → projects@kavod.et